Changchun acted for Company D, a full-service advertising agency, and successfully completed a transaction acquiring shares issued by Remake Digital Co., Ltd. — the developer of the AI-based advertising design platform "Crolo" and operator of a specialist digital performance marketing agency — through a combination of purchase of existing shares and a share swap.
The transaction is significant in that Company D, established among Korea's leading full-service advertising agencies through numerous awards and long experience, acquired a target with capabilities in AI technology and digital performance marketing, positioning it to get ahead of the rapid digital transformation of the advertising market.
From the earliest stage of the transaction, Changchun advised successfully across the deal as a whole, including reviewing the transaction structure, legal due diligence and drafting the related agreements.
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