Changchun acted for MustIt, an online luxury commerce company, in advising on a KRW 20 billion strategic investment (SI) round raised from CJ ENM.
The transaction gave MustIt the opportunity to diversify beyond luxury commerce into areas such as entertainment content production and product planning and development, while CJ ENM came to hold an approximately 4.7% interest (in RCPS).
Changchun advised successfully across the transaction as a whole, including negotiating the terms and drafting the related new share subscription agreement.
For coverage of the transaction, please see the report below.
CJ Onstyle teams up with MustIt to target consumers in their 20s and 30s | Hankyung.com
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